How could you determine what comprises 25% of a visual work? How would you assign a percentage value to colors, composition, rendering style, etc.? And when you think about it, mathematical rules for visual works make no sense. There are no formulas for calculating infringement, especially for visual works. Although I’ve often heard people cite an alleged “20%” or “25% Rule,” e.g., that you can avoid infringement by changing your copy a certain percentage from the original, those are myths.

How much does one have to change an existing logo to avoid trademark infringement?Ī: This is a common question, but unfortunately it cannot easily be answered. My service is completely different (and in a different legal class) than that of the trademarked logo. However, it is very easy for anyone who has seen the trademarked logo to recognize the source of my new logo. My new logo uses elements taken directly from the trademarked logo, but manipulated in a way that makes the new logo look dramatically different. Q: I have designed a logo, which is similar to a known trademark logo.

Disappointment with the Veto of the Freelance Isn’t Free Law.

The Guild Joins the Human Artistry Campaign.

Take the 2023 Survey of Illustrators and Graphic Artists.

Graphic Artists Guild Position on AI Image Generative Technologies.

WHeel of fortune logo trademark